Brand & Packaging Designer
base in Saigon, Vietnam

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THEO DẤU CHÂN NHÀ CÁCH MẠNG

THEO DẤU CHÂN NHÀ CÁCH MẠNG

Client
Echoing Drum
Year
2025
Scope
Packaging Design Card Design Photography Retouching Mascot & Sticker Design
Link

"Theo Dấu Chân Nhà Cách Mạng" (Following the Revolutionaries' Footsteps) is a unique Travel-Learn project presented as an interactive card game. The collection features 22 cards, each corresponding to 22 historical landmarks in Saigon where Vietnamese revolutionaries once lived and operated during the journey for national liberation. Beyond being a mere souvenir, the project serves as an open invitation for the youth to embark on a journey, uncovering hidden historical values tucked away within the heart of the modern city.

"Theo Dấu Chân Nhà Cách Mạng" (Following the Revolutionaries' Footsteps) is a unique Travel-Learn project presented as an interactive card game. The collection features 22 cards, each corresponding to 22 historical landmarks in Saigon where Vietnamese revolutionaries once lived and operated during the journey for national liberation. Beyond being a mere souvenir, the project serves as an open invitation for the youth to embark on a journey, uncovering hidden historical values tucked away within the heart of the modern city.

DESIGN CONCEPT

1. The Insight The Insight: History is often perceived through dry textbooks, making it difficult for the youth to feel a genuine connection between the past and the present. We identified a growing need for a more immersive, experiential learning approach to cultural and historical discovery. 2. The Interaction The Interaction: The card set is designed to trigger a journey of exploration. The front provides historical knowledge and archival imagery of each location, while the back displays the site's present-day reality with dedicated space for writing postcards—turning each card into a personal memento. The game features a real-world "check-in" mechanic: players must physically visit the sites and collect all 22 experiences to unlock a special reward from the publisher. 3. Visual Style Visual Style: To balance the gravity of historical themes with the accessibility of a travel product, I designed an original Mascot in the form of a Chibi sticker set. This character acts as a playful companion, making the "footsteps" journey more vibrant and relatable to a younger audience.
Credits
Content Author: Echoing Drum Publishing & Production: Comicola Main Designer: Cecilia Vu Illustrators: Ether Phùng, Cecilia Vu Photographers: Cecilia Vu, Vu Tran

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to their respective owners.

CECILIAVU