Her professional journey includes hands-on experience at creative agencies and learning within renowned design studios such as M–N Associates, alongside building and leading independent brands including Dulcie (Fashion), Chòi Chơi (Cultural Hub), and most recently Giao Thời (Cultural Product Store), while also collaborating with Comicola as a long-term creative collaborator, working across various roles within its projects.

Through these diverse roles, she has developed a comprehensive, end-to-end perspective on projects, encompassing planning, management, and on-the-ground execution throughout the creative process.

Her strongest capabilities lie in project management, packaging and product-focused design, and translating ideas into clear brand systems and guidelines that ensure consistency across visual and communication outputs, guided by a distinct aesthetic sensibility and strong systems-based logic.