As the Project Assistant since 2021, I have been responsible for connecting the project's core values with the community through several key pillars: Communication Strategy & Design I directly spearhead the content planning, copywriting, and visual identity systems across all social media platforms. My focus is on translating the profound philosophies of The Tale of Kieu into approachable and intuitive visual narratives. PR & Partnership Acting as a primary liaison, I collaborate with media outlets and strategic partners to amplify the project's reach. I am responsible for coordinating and organizing launch events and experiential workshops to cultivate a dedicated community of Tarot Kiều enthusiasts. Project Photography I execute product photography series with a strong emphasis on creating a visual atmosphere that is deeply rooted in Oriental culture yet infused with a contemporary breath. This contribution is vital in defining and maintaining the brand's sophisticated aesthetic.