Cơm gà Đông Nguyên is a long-standing culinary brand deeply rooted in the daily lives of the Chợ Lớn community. This project focused on exploring the cultural values and the people behind each dish to develop engaging social media content. I executed a photography series centered on the Chinese-Vietnamese culture in Chợ Lớn, capturing authentic, everyday moments of both the people and the restaurant’s atmosphere. Simultaneously, I led the Social Design for all posts to ensure a synchronized and compelling storytelling experience on the brand’s fanpage.