Brand & Packaging Designer
base in Saigon, Vietnam

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THU QUANG NHẤT DẠ

THU QUANG NHẤT DẠ

Client
Year
2025
Scope
Creative Direction Event Planning Proposal Design Graphic Design
Link

Thu Quang Nhất Dạ is a collaborative cultural project between myself and the Mõ team dedicated to reconnecting the younger generation with authentic Vietnamese Mid-Autumn traditions. The event was built on the intersection of academic research and hands-on experience featuring three pillars: a guided exhibition, an in-depth talkshow, and a traditional craft workshop. Working in a co-creative capacity I partnered with the team to develop event content, conduct site scouting, and produce the strategic sponsorship proposal. Beyond designing the official communication posters I acted as a lead liaison coordinating with artists for commissioned exhibition pieces. The project’s success relied on seamless coordination with various stakeholders including the venue partner Toong and academic advisor Dr. Doan Thanh Loc.

Thu Quang Nhất Dạ is a collaborative cultural project between myself and the Mõ team dedicated to reconnecting the younger generation with authentic Vietnamese Mid-Autumn traditions. The event was built on the intersection of academic research and hands-on experience featuring three pillars: a guided exhibition, an in-depth talkshow, and a traditional craft workshop. Working in a co-creative capacity I partnered with the team to develop event content, conduct site scouting, and produce the strategic sponsorship proposal. Beyond designing the official communication posters I acted as a lead liaison coordinating with artists for commissioned exhibition pieces. The project’s success relied on seamless coordination with various stakeholders including the venue partner Toong and academic advisor Dr. Doan Thanh Loc.

Credits
Collaboration: Mõ Project Team

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to their respective owners.

CECILIAVU