Brand & Packaging Designer
base in Saigon, Vietnam

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GÁNH HÁT LƯU DIỄN MUÔN PHƯƠNG

GÁNH HÁT LƯU DIỄN MUÔN PHƯƠNG

Client
Comicola
Year
2022 - Present
Scope
Event Operations Integrated Communication Public Relations Photography Graphic Design
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"Gánh Hát Lưu Diễn Muôn Phương" is a bilingual Artbook project dedicated to honoring and promoting 30 traditional performing arts and 6 quintessential folk festivals of Vietnam. Serving as the Project Assistant since 2021, I have been responsible for bringing the book's "touring" journey to life. My role involves bridging the gap between intangible heritage and a global audience through strategic event coordination and multi-platform communication.

"Gánh Hát Lưu Diễn Muôn Phương" is a bilingual Artbook project dedicated to honoring and promoting 30 traditional performing arts and 6 quintessential folk festivals of Vietnam. Serving as the Project Assistant since 2021, I have been responsible for bringing the book's "touring" journey to life. My role involves bridging the gap between intangible heritage and a global audience through strategic event coordination and multi-platform communication.

THE ROLE & IMPLEMENTATION

Event & Activation I am responsible for planning and directly executing promotional booths at various cultural events. Collaborating closely with organizing committees, I create immersive cultural spaces that transform the book from a reading experience into a direct interaction with heritage. External Relations (PR) Acting as a strategic liaison, I work directly with artists, traditional artisans, and key stakeholders to coordinate live performances and talk shows within the project's framework. Communication & Marketing I support the Author in media management, taking charge of social media execution from content planning and copywriting to graphic design. This ensures that cultural messages are disseminated in a youthful, approachable, and engaging manner. Project Photography I handle product documentation and event photography, contributing to the development of a consistent and comprehensive visual asset library for the project over the years.
Credits
Content & Visual Direction: Thảo Hồ (Author) Illustration: Tấn Nguyễn Translation (Vietnamese – English): Ngô Mỹ Triều Giang Project Assistant: Cecilia Vu Production: Comicola Advisor: Artist Bạch Long (Specializing in musical instruments and Southern performing arts; Founder of the Đồng Ấu Bạch Long Cải Lương troupe)

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to their respective owners.

CECILIAVU