THE ROLE & IMPLEMENTATION
Event & Activation
I am responsible for planning and directly executing promotional booths at various cultural events. Collaborating closely with organizing committees, I create immersive cultural spaces that transform the book from a reading experience into a direct interaction with heritage.
External Relations (PR)
Acting as a strategic liaison, I work directly with artists, traditional artisans, and key stakeholders to coordinate live performances and talk shows within the project's framework.
Communication & Marketing
I support the Author in media management, taking charge of social media execution from content planning and copywriting to graphic design. This ensures that cultural messages are disseminated in a youthful, approachable, and engaging manner.
Project Photography
I handle product documentation and event photography, contributing to the development of a consistent and comprehensive visual asset library for the project over the years.