Đợi Kiều is an experimental Cải Lương play directed by Dr. Dao Le Na focusing on the iconic character Thuy Kieu from the classic literature of Nguyen Du. For this project the production team partnered with Chòi Chơi to lead and execute the entire communication campaign for the performance. As the Founder of Chòi Chơi I was responsible for bridging the communication between the production house and our creative team to ensure a seamless workflow. I directly managed task delegations and oversaw the execution of the communication strategy from conceptualization to the final launch. Additionally I served as the lead designer responsible for the key visual posters and all subsequent media adaptations. Our team delivered a comprehensive scope of work including content writing visual design and studio photography to provide high quality assets for promotional use. During the event days we managed on ground operations such as ticket checking event photography and video production to capture and preserve the most valuable artistic moments of the performance.