Client
Year
2025
Scope
Creative Direction
Event Planning
Proposal Design
Graphic Design
Link
Thu Quang Nhất Dạ is a collaborative cultural project between myself and the Mõ team dedicated to reconnecting the younger generation with authentic Vietnamese Mid-Autumn traditions. The event was built on the intersection of academic research and hands-on experience featuring three pillars: a guided exhibition, an in-depth talkshow, and a traditional craft workshop.
Working in a co-creative capacity I partnered with the team to develop event content, conduct site scouting, and produce the strategic sponsorship proposal. Beyond designing the official communication posters I acted as a lead liaison coordinating with artists for commissioned exhibition pieces. The project’s success relied on seamless coordination with various stakeholders including the venue partner Toong and academic advisor Dr. Doan Thanh Loc.
Thu Quang Nhất Dạ is a collaborative cultural project between myself and the Mõ team dedicated to reconnecting the younger generation with authentic Vietnamese Mid-Autumn traditions. The event was built on the intersection of academic research and hands-on experience featuring three pillars: a guided exhibition, an in-depth talkshow, and a traditional craft workshop.
Working in a co-creative capacity I partnered with the team to develop event content, conduct site scouting, and produce the strategic sponsorship proposal. Beyond designing the official communication posters I acted as a lead liaison coordinating with artists for commissioned exhibition pieces. The project’s success relied on seamless coordination with various stakeholders including the venue partner Toong and academic advisor Dr. Doan Thanh Loc.