NOKI is a brand specializing in stationery, gifts, and merchandise. The project challenge was to build an identity system that balances commercial viability with a "personal touch" reflecting the founder's unique style. I executed the project from initial conceptualization and logo design to the development of a comprehensive Brand Guidelines manual. The visual system was crafted to be youthful and approachable yet professional, enabling the brand to seamlessly adapt across diverse product lines, from office supplies to charming merchandise and commemorative gifts.