Client
Lai Rai (School Project)
Year
2021
Scope
Logo Design
Brand Identity
Brand Guidelines
Packaging & Communication Design
Link
Lai Rai is a conceptual branding project developed within a Branding course. The project focuses on redefining traditional spirits within a modern context, aiming to build an alcoholic beverage brand tailored for intimate gatherings that deeply embodies the liberated spirit of Vietnamese culture.
Lai Rai is a conceptual branding project developed within a Branding course. The project focuses on redefining traditional spirits within a modern context, aiming to build an alcoholic beverage brand tailored for intimate gatherings that deeply embodies the liberated spirit of Vietnamese culture.
Credits
Instructor: Tran Ngoc Anh Vu
Vu Bich Hien
Team Leader | Brand Legal & IP Registration
Vu Truong Phi Phung (Cecilia Vu)
Visual Identity & Brandbook Design
Huynh Pham Phuong Anh
Business Strategy | Product Pricing
Pham Thi Ha Tien
Content Editor | Brand Storytelling
Nguyen Hoang Kim Ngan
Customer Insights | Product Story
Phan Dinh Thanh Truc
Business Concept & Communications
Phung Le Van
Logo Rationale & Brand Color Specialist
Pham Kim Hoang
Market Research & Analysis
Nguyễn Cẩm Thu
Brand Positioning & Distribution (Place)
Nguyễn Hoài Thương
Brand Positioning Specialist
Nguyễn Quế Trân
Communication Planning | Logistics & Warehousing
