The Light of Love is a creative project developed by the Chòi Chơi team for the Lien Quan Mobile (Arena of Valor) merchandise design competition. The project focuses on transforming the spiritual essence of in-game characters into sophisticated physical products with high practical value for daily life. As the Founder I managed internal and external coordination to ensure a seamless workflow while contributing to the overall graphic design concept. I was directly involved in production strategy and crowdfunding planning to ensure the project's commercial viability. Our team collaborated to design a collection of enamel pins inspired by iconic game characters alongside professional 3D product and packaging rendering. Additionally the team crafted compelling storytelling and product narratives to create a collection that resonates deeply with the gaming community.