Happy Meow Year was a Lunar New Year gift set created for the partners and employees of Vân Tay Media during the Year of the Cat. Inspired by the zodiac animal, I developed a series of illustrated characters, each with distinct expressions and "vibes" that correspond to the unique characteristics of each sub-brand within the company’s ecosystem. This character system was then applied across various gift items including red envelopes, bookmarks, and thank-you cards. Beyond a simple New Year greeting, the project served as a creative way to personify brand values, making them more relatable and engaging to the audience.