Brand & Packaging Designer
base in Saigon, Vietnam

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LEMAN BLOOMING GARDEN

LEMAN BLOOMING GARDEN

Client
Leman Jewelry
Year
2025
Scope
Campaign Visual Design Illustration Social Assets
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The Blooming Garden campaign was launched for International Women’s Day on March 8th to celebrate the multifaceted beauty and radiance of women through the symbolic language of flowers. To capture the essence of spring and feminine elegance, I utilized soft pastel palettes paired with artistic watercolor floral motifs as a primary visual theme. This creative direction transforms social media platforms into an art gallery of blossoms and jewelry effectively highlighting the vibrant colors of Sapphire, Emerald, and Ruby collections. By organizing layouts into distinct color stories ranging from tranquil blues to romantic pinks, I established a seamless visual narrative that demonstrates the versatility of blending product photography with abstract graphic elements. The entire campaign delivers a sense of freshness and grace while maintaining the sophisticated standards of fine jewelry design.

The Blooming Garden campaign was launched for International Women’s Day on March 8th to celebrate the multifaceted beauty and radiance of women through the symbolic language of flowers. To capture the essence of spring and feminine elegance, I utilized soft pastel palettes paired with artistic watercolor floral motifs as a primary visual theme. This creative direction transforms social media platforms into an art gallery of blossoms and jewelry effectively highlighting the vibrant colors of Sapphire, Emerald, and Ruby collections. By organizing layouts into distinct color stories ranging from tranquil blues to romantic pinks, I established a seamless visual narrative that demonstrates the versatility of blending product photography with abstract graphic elements. The entire campaign delivers a sense of freshness and grace while maintaining the sophisticated standards of fine jewelry design.

Credits
Creative Agency: M—N Associates Team Main Designer: Cecilia Vu (Phi Phung)

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to
their respective owners.

CECILIAVU

This is not the end

Let's meet, shall we?

© 2026 Cecilia Vu.
Portfolio purposes only.

All rights and trademarks belong to their respective owners.

CECILIAVU