For a brand that demands high aesthetic standards and luxury like Leman, maintaining a strong digital presence is a vital factor. I was responsible for designing the visual content system to uphold the brand’s prestige and consistency across all platforms. My work focused on two primary areas: Daily Social Content, where I designed daily posts for the fanpage with a focus on sophisticated layouts and typography to accentuate the jewelry’s beauty; and Campaign Design, where I participated in developing visual concepts and executing online assets for specific promotional campaigns to ensure an impressive and synchronized brand message.